THE 18 MOST IMPORTANT SEO TIPS FOR BEGINNERS
A Step-by-Step SEO Guide
SEO for a new website: the very first things to do
If you are a newbie to SEO, here are our 18 most important SEO tips for beginners. Make the most of them:
1. Quality content
Everything begins with its Highness Content. It allows prospective customers to learn as much as possible about your business. It builds trust, authority and leads to conversions.
2. Domain authority
Extremely important. For every company that just starts up the beginning can be difficult. Load with patience, because the quality SEO takes time. Another option to push your progress is the purchase of expired domain names with natural links from authority websites. They can redirect to your new website if the domain is in the same sphere. Cool startup doing that is Tool.Domains. The guys offer 2000+ of quality domain names for SEO.
3. Using the “description” meta tag
This is a meta tag that Google understands. This tag provides a short description of the page.
4. Distribution of links to the main page versus internal
If the links are only to the main page google finds this suspicious and limits the page view.
5. Regular and permanent link building to the page
Link building is the process of earning links on other websites. Earned natural links directly improve the reputation of the website and where it ranks in Google. Pouring all the links on a single day is not working. This should be consistent and long term activity.
6. Interaction with social networks
Get your content noticed by the people that are interested in your product or service. Build your personal network with present, future and returning customers. Educate, amuse and benefit your audience. You will be paid for that in the future with more followers and clients. Also, understand the different type of content that people are used to read in FaceBook, Twitter, LinkedIn and Instagram. Posting same content all over the networks may have opposite effect.
7. Regular updating of the content
The presence of fresh content is critical. It leads to frequent indexing. Which leads to the opportunity to achieve higher rankings based on the content you provide.
8. Interaction with the company’s community
Fast, regular and honest communication with your community will improve your reputation. Furthermore, you will be noticed by influencers that can give more value to your work. The more you contribute to the community, the better audience you will attract.
9. Correctly described activities
Transparency leads to consumer confidence. The visitors of your webpage should be able to understand the purpose of the website in less than 8 seconds.
10. Contacts included
Email, phone number, contact person, address/location – this all means credibility.
11. Fast-loading site
Speed is a ranking factor for Google. Also, fast site is good for the user experience. And we don’t want any of the mentioned above parties to be unhappy with us, right?
12. Easy-to-navigate structure of categories on the site
Good website navigation and usability can promise you better user experience and more leads and conversions.
Sitemaps are XML or HTML files. XML sitemaps allow search engines to easily crawl a website and index each page so that it appears in search engine results. HTML sitemaps are more geared towards human users – they help your website visitors more easily find the content they are looking for on your website.
Proven option for sitemap generator is XML-sitemaps.com. They offer a free and a pro version.
14. Mobile version / easily accessible via mobile device
We know many reasons for that to have a mobile friendly web page. Just some of them are:
- You want your customers to have great user experience on your web so they have bigger chance to convert
- As of 2015, Google gives preference to mobile-optimized sites in mobile search results
- You want to generate more leads
- You want to build your brand reputation
If this is not enough to convince you, take a look at the data of mobile vs desktop time spend (January 2017):
We are so glad that keyword spamming is in the past. Now you can start with keyword research to choose quality related to the site content. Also, more content means more keywords.
Google Keyword Planner is the most popular tool for keyword research.
Another option is KWFinder
And we are totally in love with SEMrush with its impressive list of features.
16. H1 and H2 tags
Header tags are an important factor for on-page SEO. They communicate to the search engines and shows them what your website is about. Search engines recognize the copy in your header tags as more important than the rest. This starts with your h1 and works its way down in importance to the h2, h3 and so on.
17. Video content
Video can be funny or educational. That gives visitors the impulse to share and encourages publishers to link to. Your video must be high-quality, engaging, and valuable to the reader to get the most organic growth and value. “Whiteboard” style videos are great and popular option for video content. Sharing the videos on YouTube will help you to add another channel on your way to communicate with the audience.
18. Data analyze
The analyze of Click-Through Rate, Bounce Rate and Time on site can determine the direction of your website development, its progress, and decision-making on changes.
We wish you good luck with the SEO optimization of your web page. If you want to learn how to plan and execute marketing activities for your business, read this article.